H2Go Mineral Water Brand Development: What You Need to Know
Brand development for a mineral water company looks simple from a distance. Water is water, the thinking goes, and the rest is packaging. Anyone who has worked anywhere near beverage strategy knows that is not true. A mineral water brand lives or dies on trust, sensory consistency, and the small details customers rarely articulate but immediately notice when they are missing. The shape of the bottle, the mineral profile, the origin story, the label finish, the carbonation l